Coachbuilt Maybach 57S Cruisero Coupe Caught on Video

With Mercedes-Benz's parent company Daimler ready to pull the plug on its Maybach brand less than a decade after its resurrection, Xenatec's plans to build a total of 100 units of the Maybach 57S-based Cruisero Coupe may be seriously compromised.

However, the German coachbuilder has already built some examples of its Maybach-endorsed coupe, one of which was filmed on the road by YouTube user Marchettino, and which you can watch in the video after the break.

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Auf Wiedersehen: Daimler to Pull the Plug on Maybach Brand

During the past decade or so, many carmakers have looked into their past to shape their future: the BMW Group's new Mini, the Fiat Group's 500 and the Volkswagen Group's Beetle are among the most well-known examples. But as Mercedes-Benz found out the hard way, not all second comings prove successful.

And now, only a decade after resuscitating Maybach, Daimler is ready to accept defeat and stop producing the $350,000 luxury limousine when the next generation of the Mercedes-Benz S-Class hits the market in 2013.

“It would not make sense to develop a successor model”, Daimler Dieter Zetsche said in an interview with German daily Frankfurter Allgemeine Zeitung. “The coming S-Class is in such a way a superior vehicle that it can replace the Maybach.”

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