Ram Expands Range with New 1500 Mossy Oak Edition and Power Wagon ST and Laramie Models |
The Chrysler Group's Ram division presented three new pickup truck variants today, including the 2012 1500 Mossy Oak Edition and the Power Wagon ST and Laramie models. Staring off with the 2012 Ram 1500 Mossy Oak , the special edition version is set to arrive in dealerships in December 2011 with pricing set at US$39,910, including $995 destination charge.
The limited-run model was created in cooperation with Mossy Oak, which is a camouflage brand. This explains the odd-looking Mossy Oak Breakup Infinity trim on the center console and door panel inserts that have the opposite effect of camouflage…
Other details include the embroidered Mossy Oak logo on the four headrests and the firm's camouflage pattern on the bedcaps and tailgate.
Moving on to the Power Wagon, the pickup truck will be available in two additional models, the ST and Laramie.
The ST loses the chrome features of other models and comes with a single-tone paint and black grille, front/rear bumpers, fender flares and mirrors with optional clearance lamps. Rams says it expects the ST package to be popular with commercial buyers such as fire and emergency services, mining companies, oil exploration and forestry services. The ST carries an MSRP of $42,620, destination charge included.
The Power Wagon Laramie on the other hand is aimed at customers looking for more luxury adding several comfort and convenience features, such as leather seats, a premium audio system, dual-zone A/C and woodgrain dash and door panels. Exterior goods include body-colored fender flares, chrome mirrors, bumpers and grille, and unique badging. Pricing starts from $51,995, including a $995 destination charge.
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